Best Schools Offering Marketing Degree Programs
As long as businesses have something to sell, there will always be a place in the world for marketers. Nowhere is this more evident than in the modern era of social media marketing, where marketers are communicating directly with consumers to determine what they want from corporations. Pursuing a marketing degree may be a great idea, but it can be difficult to find a marketing program that is as flexible as it is affordable. Luckily, we’ve taken it upon ourselves to compile a list of the top schools in the country that offer online marketing programs for students.
HOW OUR RANKING SYSTEM WORKS
Our ranking system incorporates a number of useful metrics that we’ve gathered from sources like the National Center for Education Statistics. In particular, we’ve looked at the success and satisfaction of graduates, as well as how expensive these academic programs are. After all, an above average academic program isn’t as useful to students if its costs far outweigh its value.
WHY STUDY MARKETING ONLINE?
Balancing work, life, and school can be a headache for even the most organized person. This is especially true for adults that are seeking an opportunity to continue their education after having started a family and settled down. Online degrees offer the flexibility that this type of lifestyle demands, allowing students to pursue their degree at a comfortable pace that can be resumed whenever there’s a lull in their busy schedule.
IS EARNING AN ONLINE MARKETING DEGREE RIGHT FOR YOU?
If you’ve ever had an interest in marketing, or how human psychology and behavior can influence business sales, then an online marketing degree is almost certainly right for you. Prospective students that are interested in changing careers to something more business-oriented or are interested in starting their own business from the ground up will need the skills that only a marketing degree can provide.
TOP ONLINE MARKETING SCHOOLS LIST
QUICKVIEW
Albany Technical College
http://albanytech.edu/index.php?option=com_areasofstudy&Itemid=260&view=program&id=34
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 3,935 | N/A | 47% | 48% |
ABOUT THIS SCHOOL
Albany Technical College has specifically developed its online marketing management program to take advantage of the ANGEL learning management system. As a result, students can earn their associate’s degree in marketing management entirely online without ever needing to visit the campus. This is largely made possible due to Albany Technical College’s inclusion in the Georgia Virtual Technical Connection system. Through this program, students are able to pursue courses and degrees that would not normally be available to them. Students that are interested in specializing in marketing management, as opposed to a more general marketing degree, should definitely consider Albany Technical College and its online course offerings.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Marketing Management
Amberton University
http://www.amberton.edu/Degrees/Undergraduate/BBA_GEN_Bus.aspx
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 1,378 | N/A | N/A | N/A |
ABOUT THIS SCHOOL
Amberton University has designed its distance learning program to incorporate elements of marketing into what is referred to as a degree in human relations and business. As a part of this program, students will learn about the connection between business, human behavior, and effective communication. This gives students a broad range of skills that can then be leveraged into a successful career. Best of all, this bachelor’s degree program is able to be completed entirely online at Amberton University, giving students an even greater degree of flexibility. Students that are interested in studying the connection between human behaviors and business would do well to consider Amberton University and it’s online bachelor degree program.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Human Relations and Business
Atlanta Technical College
http://s125016.gridserver.com/academics/program.php?id=356
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 4,874 | N/A | 23% | 54% |
ABOUT THIS SCHOOL
Atlanta Technical College has designed its online programs to take full advantage of the ANGEL learning management system. As such, students can attend Atlanta Technical College over the Internet to pursue an associate’s degree or diploma in marketing management. In addition, students can also pursue technical certificates in small business marketing and customer service. Students that are eager to get a start on their degree program and have a specific interest in earning their associate’s degree online should definitely put Atlanta Technical College at the top of their list of potential schools to attend.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Marketing Management
Customer Service Specialist
Small Business Marketing Manager
Berkeley College-New York
https://berkeleycollege.edu/academics_bc/school_of_business/degree_program_2681.htm
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 4,864 | N/A | 35% | 58% |
ABOUT THIS SCHOOL
Through the use of blended courses, students can earn their bachelor’s degree at Berkeley College-New York in a mix of traditional classes and online coursework. In particular, Berkeley College-New York has designed its online classes to incorporate the use of the Blackboard learning management system. Students that desire flexibility in their online programs will be pleased to know that many, if not all, of a degree’s requirements can be completed online in what U.S. News referred to as one of the best online bachelor’s degree programs in the country. Best of all, Berkeley College offers students the ability to major in fashion marketing and management, in addition to general marketing communications.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Fashion Marketing and Management
Marketing Communications
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 343 | N/A | 52% | 50% |
ABOUT THIS SCHOOL
Broadview University-West Jordan offers several online degree programs that can be completed entirely over the Internet. In addition to a specialization in Internet marketing, students can also pursue a bachelor’s degree in business management with a specific emphasis on marketing. In addition to these online degree programs, Broadview University-West Jordan also offers students the opportunity to pursue hybrid coursework that allows them to directly learn under faculty on campus in addition to classwork that can be completed from home. It’s also worth mentioning that Broadview University-West Jordan offers graduate degree programs that can also be completed online, giving students options once they’ve earned their bachelor’s degree in marketing to then move on to a master’s degree in business administration.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Business Management
Internet Marketing
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 11,679 | N/A | 12% | 46% |
ABOUT THIS SCHOOL
Chattahoochee Tech has designed virtually all of its programs to be completed either entirely online or through a combination of traditional classes and online coursework. In fact, the Marketing Management Associate of Applied Science degree can be completed entirely online should students wish to pursue that route. As an accredited educational institution by the Southern Association of Colleges and Schools Commission on Colleges, students should give serious consideration attending Chattahoochee Tech for their online marketing degree program.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Marketing Management
Everest College-San Bernardino
http://www.everest.edu/campus/san_bernardino/program/business
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 820 | N/A | 61% | 62% |
ABOUT THIS SCHOOL
Everest University is an accredited educational institution by the Accrediting Council for Independent Colleges and Schools. As such, Everest University offers students online programs at the associate’s degree, bachelor’s degree, and master’s degree levels. In particular, Everest University’s bachelor’s degree program in applied management will provide students with all of the skills they need to develop a successful career in marketing, as well as many other important facets of business. Students that are interested in earning a degree that will serve as the foundation for a career in marketing, while also providing them with other useful skills, would do well to put Everest University at the top of their list of possible schools to attend. As the degree can be earned entirely online, the appeal of such a program should be readily apparent.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Applied Management
Everglades University
http://www.evergladesuniversity.edu/business-administration.asp
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 1,264 | 79% | 58% | 66% |
ABOUT THIS SCHOOL
Through Everglades University’s online programs, students can pursue a wide variety of degrees entirely online. In particular, students can choose to earn their bachelor’s degree in applied management. At the upper division in this program, students of applied management will be able to further specialize in marketing, giving them the basic skills required of success in a marketing career. Graduate students can then move on to earn their master’s degree in business administration, which can also be completed entirely online. Students looking for a school that can provide them an education at both the undergraduate and graduate level would do well to consider Everglades University and its online offerings.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Applied Management
Ferris State University
http://www.ferris.edu/HTMLS/statewide/programs/certificate/profecom.htm
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 14,533 | 32% | 44% | 70% |
ABOUT THIS SCHOOL
Ferris State University offers a number of online certification programs that provide students with the skills they’ll need to specialize in their career. Among the certification programs that can be completed entirely online are business-to-business marketing, direct marketing, e-commerce marketing, and general marketing. These certificates serve as the perfect complement to a business-oriented bachelor degree, such as the business administration degree that is also offered at Ferris State University. By earning these certificates in addition to the bachelor degree in business administration, students will have a solid foundation from which to secure employment upon graduation.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Business-to-Business Marketing
Direct Marketing
E-Commerce Marketing
FIDM/Fashion Institute of Design & Merchandising-Los Angeles
http://fidm.edu/en/Majors/eLearning
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 3,743 | 68% | 58% | 86% |
ABOUT THIS SCHOOL
The Fashion Institute of Design and Merchandising offers student several programs that are directly related to the marketing field. Included among these programs are the bachelor’s degree in beauty industry merchandising and marketing and the more general bachelor’s degree in merchandise marketing. The strength of the Fashion Institute of Design and Merchandising’s educational platform comes from its flexibility, which allows students to earn their degrees through a combination of online and traditional courses. Ultimately, the decision on how to earn a degree at the Fashion Institute of Design and Merchandising will rest on the student, as it is up to them how much of their education will be conducted over the Internet.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Beauty Industry Marketing and Merchandising
Merchandise Marketing
Globe University-Woodbury
http://www.globeuniversity.edu/degree-program/business/business-management/bachelors/marketing.aspx
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 1,133 | N/A | 30% | 40% |
ABOUT THIS SCHOOL
Simply put, Globe University’s business school should be at the top of any student’s list of potential schools to attend. Through their online degree programs, students can earn their degree in virtually any facet of business, with a particular focus on marketing. At the undergraduate level, students can earn their degree in business management, with an emphasis on marketing. Globe University is also one of the few schools to offer an entire online program centered on Internet marketing. At the graduate level, students can pursue a master’s degree in business administration, with another emphasis on marketing. Students that are interested in furthering their education at the graduate level upon earning their bachelor’s degree would do well to consider Globe University.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Business Administration
Business Management
Internet Marketing
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 2,341 | 33% | 62% | 63% |
ABOUT THIS SCHOOL
Malone University is a Christian school that seeks to provide students with an education that instills the lessons taught by Christ. In terms of available programs, Malone University has an online bachelor’s degree program in business management that allows students to further specialize in marketing. Graduates of this program can then choose to move on to pursue an online master’s degree in business administration to round out their education. Students that wish to attend a university that integrates faith and education would do well to consider Malone University as a viable option.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Business Management
Minnesota School of Business-Richfield
http://www.msbcollege.edu/degree-programs/business/internet-marketing/
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 1,252 | N/A | 28% | 50% |
ABOUT THIS SCHOOL
Minnesota School of Business has been an accredited institution for over 130 years, which should make its value readily apparent. Part of its success over the years is likely due to its constant push for innovation in both its curriculum and services provided to students. As evidence of this innovation, the Minnesota School of Business has been supporting online degree programs since 2000. Its business administration program can be completed entirely online and allows students to pursue their associate’s degree, bachelor’s degree, or master’s degree from the comfort of their own home. Students specifically interested in Internet marketing can also attend a certification program online to give them all of the skills they’ll need to stay competitive in online businesses.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Internet Marketing
Montgomery County Community College
http://www.mc3.edu/academics/areas-of-study/bei/marketing/marketing-aas
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 13,645 | N/A | 14% | 61% |
ABOUT THIS SCHOOL
Montgomery County Community College has designed its associate’s degree in marketing to be completed primarily through a mix of traditional classes and online coursework. Through this ÒhybridÓ method, students will be able to complete most of their required courses from the comfort of their own home, but will need to visit campus for the most important requirements in order to ensure that they learn all of the intricacies of marketing that might be lost over the Internet. Students that want to enjoy a mix of online and traditional classes, and are interested in earning their associate’s degree from a school that takes online programs seriously, would do well to consider Montgomery County Community College and its marketing degree program.
ADMISSIONS ADVISOR
Northeastern Oklahoma A&M College
http://neo.edu/financialaid/certificatedisclosure/marketingmanagementoneyearcertificate
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 2,526 | N/A | 20% | 53% |
ABOUT THIS SCHOOL
Northeastern Oklahoma A&M College offers a mix of online courses and traditional classes for its associate’s degree programs. Through its Business & Technology Department, students can pursue a certificate in Management/Marketing that can be used as credit towards an associate’s degree. In addition, Northeastern Oklahoma A&M College also offers internship opportunities for its students that can then also be used for college credit. As many of its programs are able to transfer seamlessly to other colleges, Northeastern Oklahoma A&M College is a great school for students that unsure of what their bachelor’s degree should be, but know they want to focus on marketing in some aspect.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Management/Marketing
Northern State University
http://catalog.northern.edu/preview_program.php?catoid=5&poid=1065&returnto=709
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 3,449 | 40% | 42% | 69% |
ABOUT THIS SCHOOL
Northern State University offers a comprehensive online program that is entirely dedicated to marketing. In addition, Northern State University also offers graduate programs that can be completed online for students that are interested in earning their master’s degree in leadership and administration. Upon graduation, students of the marketing program are required to take the School of Business exit exam, to fully ensure that they’ve acquired all of the skills that are necessary for success in their field. Students that are eager to earn their bachelor’s degree specifically in marketing, and are interested in furthering their education at the graduate level, would do well to put Northern State University at the top of their list of potential schools to attend.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Leadership and Administration
Northwood University-Florida
http://www.northwood.edu/academics/programs/marketing.aspx
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 626 | 32% | 41% | 58% |
ABOUT THIS SCHOOL
With a global network of over 30,000 alumni, it should come as no surprise that Northwood University has had great success in educating students through its online programs. In particular, students can pursue a bachelor’s degree in marketing that will educate them on all of the intricacies of marketing, such as business-to-business marketing, integrated marketing, and marketing research. Northwood University also holds the distinction of being one of the few universities to offer an online program devoted to automotive marketing and management. Students that are interested in this program should definitely give serious consideration to Northwood University and its online offerings.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Automotive Marketing and Management
Piedmont Community College
http://www.piedmontcc.edu/OnlineDistanceLearner.aspx
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 1,805 | N/A | 43% | 60% |
ABOUT THIS SCHOOL
Piedmont Community College has designed its online classes to take full advantage of the Blackboard learning management system. Students attending Piedmont Community College can pursue a certificate in business administration, with a specific focus on marketing. This certificate can then be used as the basis for college credit at other educational institutions, giving students a head-start on their degree. Students that are unsure of which school they wish to attend for their associate’s degree or bachelor’s degree should take advantage of Piedmont Community College’s online certificate program to develop a foundation for the rest of their education to build on.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Business Administration
Southeast Technical Institute
http://www.southeasttech.edu/futurestudents/flexibledegreeoptions/onlineprograms/onlinemarketing/
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 2,632 | N/A | 38% | 56% |
ABOUT THIS SCHOOL
Southeast Technical Institute offers an associate’s degree program in marketing that can be completed in roughly two years. Students of the online marketing degree program can choose to move on to exciting career opportunities in advertising, customer service, and retail or transfer their credits to another institution to complete their bachelor’s degree. Either way, Southeast Technical Institute is a great school for students interested in earning their associate’s degree in marketing, especially after considering the fact that the entire degree can be earned completely online.
ADMISSIONS ADVISOR
University of the Potomac-VA Campus
http://www.potomac.edu/bachelor-degree/management/
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 19 | N/A | N/A | 100% |
ABOUT THIS SCHOOL
The University of the Potomac is dedicated to providing its students all of the tools they need to find success in their future career. Nowhere is this more evident than in their commitment to providing the absolute best in online education. In particular, the University of the Potomac’s bachelor’s degree program in business gives students all of the skills they need to be successful in the business world. Best of all, students of the bachelor’s degree program in business can choose from among seven different concentrations, which includes marketing. As the entire program can be completed online, the University of the Potomac is a great school for any student that desires a bachelor’s degree but can’t sacrifice the time to visit the campus directly.
ADMISSIONS ADVISOR
Wiregrass Georgia Technical College
http://www.wiregrass.edu/academics/program.php?id=623
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 4,143 | N/A | 33% | 44% |
ABOUT THIS SCHOOL
Wiregrass Georgia Technical College uses the ANGEL learning management system to deliver its specifically designed online programs directly to students. Of the programs that can be earned entirely online, students will probably be most interested in the marketing management degree program. As a part of this program, students will learn about entrepreneurship, retail management, and social media marketing, among other aspects of marketing. Students that are eager to learn about all of the various aspects of marketing from the comfort of their own home would do well to give serious consideration to Wiregrass Georgia Technical College.
ADMISSIONS ADVISOR
SPECIALIZATIONS
Marketing Management
Wisconsin Indianhead Technical College
http://www.witc.edu/pgmpages/marketing/index.htm
| TOTAL ENROLLMENT | ACCEPTANCE RATE | GRADUATION RATE | RETENTION RATE |
| 3,596 | N/A | 40% | 70% |
ABOUT THIS SCHOOL
Wisconsin Indianhead Technical College’s online marketing program is specifically designed to guide students in all aspects of marketing, from marketing management, selling, and buying to merchandising, financing, and customer relations. Upon completion of the program, students will have earned their associate’s degree in marketing. This degree can then be used as the basis for a bachelor’s degree at another educational institution or used to help land employment in a coveted position. Either way, Wisconsin Indianhead Technical College’s online marketing program is a great resource for students that are eager to earn their associate’s degree in as efficient a manner as possible.